The work of an entrepreneur is both a blessing and a curse. A blessing because there is no boss telling you what to do and a curse because there is no boss telling you what to do. Building your own business takes discipline, persistence, patience and a very big Why (the reason for wanting to build your business). It’s important to love what you do because your hours are much longer than a day on the J.O.B. However, if you you are excited to roll out of bed in the morning and get started selling your programs long hours are of no concern.  In fact if you learn how to party 4 profit it’s a lot of fun. 

I love being my own boss. My dream was always to party and make money. Pretty cool right? Well, that’s just what I do, Party 4 Profit. In fact, it’s one of my favorite workshops to teach. I take every invitation to network very seriously because it’s all about connecting, referring and profiting. Owning your own business can be a lot of fun if enjoy interacting with others and are comfortable and confident about the platform you stand on.

There are 2 important caveats to take into consideration. First, it’s important to know what to say and how to interact with potential clients while partying. If you network and party without knowing how to open a sales conversation, that entices your potential clients to lean in and want more, you’ll end up wasting time and money.

There’s a secret for how to approach a potential client and if you know the secret that person will call you for a follow up conversation. The 3 Step Sales Waltz™ practically eliminates rejection and alleviates the need to chase after clients. You’ll also know where best to find your clients and easily connect.

Below is the Sales Secret for Step 1 of the Sales Waltz. I’m giving you an excerpt from my new book Selling Through Your Heart – Empowering You To Build Relationships For Financial FreedomMy students love it because this waltz changes their whole perspective on how to sell, reduces rejection to little if any, and they make money almost immediately. In fact 8 of my students made a combined $301,000 in only 10 weeks. Best of all you will be completely authentic and there are no scripts to memorize. You get to be you and your clients will love you for it.


STEP 1 of The 3 Step Sales Waltz™

An excerpt from the book Selling Through Your Heart

Let’s begin with identifying how to open a conversation while you party 4 profit. It’s really very easy and goes something like this: “Hi, Paula. How are you doing?” “Great!” she answers. I bet you’re thinking, Well, I could have said that, but it’s after that when it gets sticky. Where do we go from there?

This first step in the 3 Step Sales Waltz™ works with every personality type, and I use it because everyone, at least everyone I’ve met, is more relaxed talking about him – or herself. If it’s someone I don’t know, I’ll say, “It’s so great to meet you. Tell me about you.”

That one question is all it takes and the person is off and running. If it’s someone I’ve met previously, I’ll say, “So great to see you again, Paula. It’s been a while. What’s happening with you?” or “How are things with your business?” or “How’s the family?” Ask anything that pertains to what you already know about the person. If you can’t remember anything about the person, but she seems to remember you, simply say, “Hi, Paula. Great to see you. Tell me what’s going on with you.”

The idea is to get the other person talking while remembering that the one who is asking the questions is the one in control of the conversation. But you must do your part too. You need to be a good listener, and I can’t stress that enough. The person may share some really juicy information that will support you in the sales process later.

You might also be able to refer this person to someone who can support her if she isn’t a perfect client for you. In this case, you are a hero for two people. Okay, so you weren’t able to make a sale, but you were able to help both the person you gave the referral to and the person you took the time to listen to. Don’t you think both will remember you in the future with a referral? Of course, they will.

Even if the person asks you what you do, you must not talk about yourself or what you sell. You can breeze over it and say something like: “I work with business owners to (whatever you do),” and then ask a question about what the other person was talking about. Always steer the conversation back to the other person and deflect it away from you. All you want to do is get to know who this person is. This conversation is not about what you want or what you’re selling.

Everyone wants to feel heard and cared for. This is why the first step in the 3 Step Sales Waltz™ is simply a re-connection or a get-to-know-you meeting. The minute you jump the gun and begin talking about you, the game is over and you lost. You must to hold back your..


Now you’ve got the first step but of course there is so much more and you might want to buy the 365 page Selling Through Your Heart book. It’s packed full of the inside scoop and easy step-by-step information on how I built my businesses. As soon as you click the buy button you can rest assured that you’ll have all 3 of the easy steps I developed over 28 years to build my multi-million dollar businesses. I promise If you practice the 3 Step Sales Waltz™, while you are networking, you’ll be making money just like my clients do. In fact you’ll experience the true essence of partying 4 profit.

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